Skullcandy / Virtual Room
You’ve heard the phrase, “I feel like my head’s going to explode.” Rain dreamed about what something like that might actually look like, and we made that little dream come true with Skullcandy’s Virtual Room. At its heart, this app is an incredibly effective example of branded utility – a way to virtually try on Skullcandy’s Aviator headphones before you buy them. We added the exploding head option for an added, buzzworthy twist. That buzz worked better than anyone expected, causing a 700% increase in traffic to the Aviator headphone page almost immediately upon launch of the app, lots of attention in the press and blogosphere, and a Gold Addy. More importantly, it resulted in a sales spike that was greater than the activity surrounding the initial launch of the Aviators a few weeks earlier. That’s sick. In a good way. And a bad way, if you count the exploding head.






